Stop Focusing on Your Product — Start Telling People Why It Matters

How brands like Benetton got people talking, and how you can too with UGC

Think about the last brand you recommended to a friend.
Was it because of the product specs? Or because it made you feel something?

Here’s the truth: features don’t sell — meaning does.

Great brands aren’t just selling what they do.
They’re building movements, sparking emotion, and creating communities where customers become the message.

Let’s look at one iconic example: Benetton.

🎯 Benetton Didn't Just Sell Clothes — They Sold a Point of View

Benetton’s marketing strategy broke every rule in the book — and that’s what made it work.

Here’s how they got people talking for them:

1. Bold campaigns that stood for something

Instead of talking about colors or fabric, Benetton made you feel something.
Their ads tackled issues like race, war, religion, and disease — sparking global conversations.

They didn’t advertise clothes, they advertised values.
The result? A brand that stood out — and stood for something.

2. Visuals that grabbed attention (and headlines)

Under creative director Oliviero Toscani, Benetton’s ads used provocative images that couldn’t be ignored.
They weren’t always comfortable — but they were unforgettable.

And that attention? It fueled word of mouth before social media even existed.

🤳 UGC: When Your Customers Tell the Story For You

Benetton didn’t stop at bold campaigns.
They also tapped into something powerful: user-generated content (UGC).

Why? Because people trust people more than brands.

Here’s what UGC does for a brand:

• Creates real connection: Customers sharing how they style or wear your product is way more relatable than a studio shoot.
• Builds trust: UGC acts as modern-day testimonials. It’s proof that people love your brand — in real life.
• Inspires others: It helps future customers see themselves in your product. It’s authentic, aspirational, and contagious.

🚀 So… How Do You Get People Talking?

You don’t need to be Benetton.
You just need the right tools to turn your happy customers into your best content creators.

That’s where EndorseFlow comes in.

With EndorseFlow, collecting video testimonials is as easy as sending a link.
Our AI handles the recording, editing, and publishing — all in one place.

✅ No complicated production.
✅ No chasing clients.
✅ Just real, authentic content — created for you.

🧠 Bottom line?

People don’t buy products.
They buy meaning, connection, and trust.

Want to build a brand that people talk about?

👉 Let your customers speak for you.
🎥 Try EndorseFlow today — your first testimonials could be live by tomorrow.

🔗 Start your free trial at www.endorseflow.co